Watch

Usually, when a brand launches one or more new models, or perhaps even an entire collection, they want to generate a bit of buzz. Get the news out with a big bang, creating a splash upon launch that ripples through for a couple of days or even weeks. I sometimes Continue Reading

The colour green, what’s left to say about it when it comes to watches? Well, plenty, as it turns out! Especially when brands are stepping up to the plate by fully embracing the green vibe and pushing it to new heights with fresh tones and unique decorations. The colour is Continue Reading

Dietrich introduced the SD-1 Skin Diver last year with a very cool, organic design that emphasized water with glass. The bezel insert was sapphire, along with a central disc above the base dial where indices and dial text “floated” below the hands. It was the start of a new creative Continue Reading

In the world of classic cars, there’s expensive and then there’s Ferrari-expensive. Or at least, there was Ferrari-expensive because as of now it seems that a 1956 Mercedes-Benz has set the new all-time record for the most expensive car in the world. Where in the what, who and how has Continue Reading

We’ve said it over the past already, but 1980s and 1990s IWC watches are on the rise. This era, that of the resurgence of the brand, gave birth to superb watches, such as the Doppelchronograph or the Deep One. But instrument watches are not the only topic of discussion… That Continue Reading

Swisswatches recently headed over to Hamburg in order to see and celebrate the official launch of Tudor’s second ever mono-brand boutique. Our editor Catherine Bishop reports back on what the space has to offer Tudor clients from far and wide. When one hears Tudor, one thinks of David Beckham, the Continue Reading

Over the course of the past couple of months, we’ve introduced you to a fair number of new and exciting watchmakers doing some fascinating things. One thing that becomes clear talking to these individuals is the love for sharing their passion, and there’s a shared network of watchmakers helping each Continue Reading

Some watches are more special than others… The fact that we’re talking about a perpetual calendar manufactured by Patek Philippe is already a first clue. The fact that it’s a salmon dial watch with a white metal case is only adding to this specialness… Right, but what truly makes the Continue Reading

The Hublot Square Bang is a reinterpretation of the Big Bang, housed in a square case. This novelty marks the first time the Manufacture has ventured into making a square case. At the same time, however, it is expanding the Shaped collection, whose only piece to date has been a Continue Reading

Watches are mechanical instruments that have long been associated with the world of motorsport, most of the time on four wheels. It is no secret that car enthusiasts are often equally passionate about mechanical watches and these two collecting communities have long joined forces. What’s true for sports cars is Continue Reading